As another school year approaches, it’s essential for parents to not only focus on buying school supplies and organizing schedules but also on safeguarding their children’s online activities. Cybersecurity is a critical concern, and students can be particularly vulnerable to the risks online. Take proactive steps to educate and protect your child’s online presence, so that you can ensure their safety and provide them with a secure environment for learning.
‘Tis the season for love. And with it comes the opportunity for cybercriminals to pitch their romance scams. Millions of people fall victim to these fraudulent schemes every year. In a romance scam, a person posing as a potential romantic partner uses online dating websites, social media platforms, or other online channels to build a relationship with their target, gain their trust, and ultimately trick them into sending money or personal information.
While anyone can fall prey to a romance scam, the risks are particularly high for people who are looking for love online. And at this time of year, you’re reminded of how “important” it is to be in a relationship through marketing. In many cases, scammers will create fake profiles. This includes using pictures of attractive people, and crafting elaborate stories to win over their targets. They may even spend weeks or months building a relationship. They work their way up to asking for money, making it difficult for victims to recognize the scam until it’s too late.
How Do Romance Scams Work?
There are several common scenarios in which romance scams occur. For example, scammers may claim to be in the military, working overseas, or traveling for business, and ask their targets to send money to cover unexpected expenses or emergencies. In other cases, scammers will claim to have fallen in love with their target and ask for money to help them travel to meet, or to cover expenses related to a business venture.
Regardless of the specifics, the end goal of a romance scam is always the same: to trick the victim into sending money. And once the scammers have what they want, they disappear, leaving their victims heartbroken and out of pocket.
Protect Your Heart – And Your Wallet
To protect yourself from a romance scam, be cautious when meeting people online.
Here are some tips to help you stay safe:
♥️ Be wary of anyone who contacts you out of the blue, especially if they are located overseas.
♥️ Do not share personal information – your full name, address, financial details, etc. – with anyone you haven’t met in person.
♥️ Never send money to someone you haven’t met in person, even if they claim to be in a crisis.
♥️ Do your research. If someone seems too good to be true, that’s likely the case. You can run a background check on them using their name and any other information they’ve provided.
♥️ Use reputable dating websites that have security measures in place to protect users from scams. Ask friends or look online if you want to remain anonymous in your research.
♥️ Always trust your gut! If something seems off or too good to be true, it probably is.
Final Thoughts
Remember, if you suspect that you are being scammed, the best thing to do is to stop communicating with the person immediately. Then report the scam to the relevant authorities. This could be your local police as well as the Federal Trade Commission.
Romance scams are a growing problem. However, by being vigilant and following some basic safety tips, you can protect yourself from falling victim to these fraudulent schemes. Cybersafety means protecting your world in every aspect – that includesyour heart and your hard drive!
Make sure your personal and business assets are fully protected by contacting DataGroup Technologies, Inc. (DTI) today! Call us at 252.329.1382 or drop us a line at support@dtinetworks.com to see how we can help you Simplify IT!
In an increasingly connected world, it’s only natural that there will also be a significant increase in cyber risks. With each day that passes, we get more and more reliant on social media and messaging platforms for both social and professional functions. And our smartphones are not the only smart devices that are taking over our lives. Today, an estimated 10.07 billion connected or smart devices are in use across the planet. And by the end of the decade, Statista expects this to rise to 25.44 billion devices. And while this will greatly improve how people across the world communicate with each other, there is also the increased risk of cyberthreats.
The Connected Planet
Today, platforms like Facebook and LinkedIn have become part and parcel of life and business. The 2020 lockdown orders which forced people to stay at home across the country further increased our reliance not just on social media, but other connected technologies.
For modern and digitizing enterprises, it’s become crucial to have an IT support staff that can facilitate the creation and development of safe, connected, and streamlined platforms for online work.
This rapid rise in connectivity is even more apparent in the latest industrial smart tech applications.
Today, connected technologies are revolutionizing operations across the global supply chain. Verizon Connect details how modern cargo fleets are increasingly utilizing vehicle-to-vehicle (V2V) and other smart technologies to address pain points and streamline productivity.
Through wireless protocols similar to Wi-Fi, the wealth of data from V2V technologies is now being leveraged to improve a host of smart logistics tech.
This includes semi-autonomous fleets, smart fuel optimization systems, and vehicle-to-network (V2N) technology, which expands V2V applications to include traffic systems and other transport infrastructure.
The Risks of Global Connectivity
While these advances in connectivity certainly make our lives easier, they also exponentially increase cyber risks. Every new digital connection enabled by any of the above-mentioned technologies could be leveraged by hackers in an attempt to take money from your bank account, compromise your organization’s network, or use stolen data to take down the systems of large government or corporate entities.
While V2N technologies are enabling the creation of efficient and intelligent transport systems (ITS), they’re also exposing global logistics to potential distributed denial-of-service (DDoS) attacks – a strategy in which hackers overwhelm a system with more actions than it can process.
DDoS attacks can be particularly effective at not only shutting down but controlling the world’s emerging ITS. Cybersecurity firm Trend Micro Incorporated estimates that over 125 million vehicles with V2N connectivity will ship across the world from 2018 to 2022. This is creating an increasingly complex ecosystem of connected devices – each of which is a potential vulnerability for hackers to exploit.
With the arrival and continued evolution of 5G, there will be exponential increases in both connectivity and cyber risks. These developments can already be observed in the cargo fleets and logistics systems that run the global supply chain – on which food, health, retail, and other major global industries depend.
The Modern Hacker
This underscores a crucial aspect of examining and responding to cyber risks. Every smart object or device has the potential to become the perfect tool for persistent hackers. In fact, even basic cybersecurity protocols designed to reduce connectivity risks can be leveraged for attacks.
Business software integration company SolarWinds learned this the hard way when its network, which was built to create and protect the networks of other enterprises, was used to hack its clients. The attack happened on the tail end of 2020.
Malicious code was disguised as a regular software update from SolarWinds. As any IT support staff can attest to, making sure that your software is constantly updated significantly decreases cyber risks. In this case, however, the exact opposite occurred.
Before the attack was discovered and ended, large amounts of sensitive data had already been stolen from every company diligent enough to quickly update their SolarWinds software.
Following the combined and months-long investigations of private and government entities, Deputy National Security Advisor Anne Neuberger said that “9 federal agencies and about 100 private sector companies were compromised,” including several national U.S. departments such as the Treasury, Commerce, Energy, State, and even Homeland Security.
Alarmingly, it also pierced the defenses of several tech giants and Fortune 500 companies, including Intel, Cisco, Nvidia, and VMWare.
Final Thoughts
The SolarWinds attack was ultimately traced back to a criminal group originating in Russia, according to the FBI. According to Microsoft, the same group may have struck again. The software giant identifies the attacker as an entity called “Nobelium.” After examining patterns of attack and entryways which again were traced back to connected technology, Microsoft says that Nobelium’s more recent attacks were focused on gathering intelligence from 3,000 individuals and 150 companies.
Alongside malicious updates, the attacks now include customized emails and diplomatic invitations for each target – all of which are involved in a variety of international development, human rights, and humanitarian work in 24 different countries. Microsoft explains that “when coupled with the attack on SolarWinds, it’s clear that part of Nobelium’s playbook is to gain access to trusted technology providers and infect their customers.”
With stellar connectivity comes greater risk. In an increasingly connected world, there is an even more pressing need to focus on reducing cyber risks and strengthening IT security. This is as true for technology providers and enterprises as it is for individuals who go online on a daily basis. While defending networks is a task that’s best left to the experts, in the age of exponentially increasing connectivity, managing the cyber risk is everyone’s job.
At DataGroup Technologies, Inc. (DTI), we offer a wide variety of cybersecurity services to help protect your business from cyberthreats, including security risk assessments, email security solutions, web and DNS filtering, next-generation firewalls, network security monitoring, operating system and application security patches, antivirus software, and security awareness training. If you’re interested in learning more about your cybersecurity services, please call 252.329.1382 today or contact us here.
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This article was written exclusively for dtinetworks.com by Alicia Rupert.
Shadow IT: How Your Company’s Data Is Silently Being Leaked Online
There’s a growing trend creeping into organizations of all industries and sizes: shadow IT. This relatively new term is used to describe any unauthorized cloud applications that employees are using and downloading to perform work-related activities with company data. This can be file-sharing services like Dropbox or survey software such as Zoomerang. The list goes on and on.
Why Do People Use Shadow IT?
When employees are able to find new technologies and solutions that help them do their jobs faster and achieve better results, why wouldn’t they make use of them? Others simply have a set of software and services that they feel more comfortable working with, even if these resources are not company-provided or approved.
The accelerated growth of cloud-based consumer applications has also hastened the adoption of shadow IT. Common applications such as Slack and Dropbox are now available at the click of a button. Companies that embrace a Bring Your Own Device (BYOD) culture — allowing employees to use their personal devices such as smartphones or laptops to perform their jobs — face a greater threat of the unauthorized use of certain applications or software.
Security Risks of Shadow IT
Three primary types of cybersecurity risks of using shadow IT include:
Data Loss
When employees are able to find new technologies and solutions that help them do their jobs faster and achieve better results, why wouldn’t they make use of them? Others simply have a set of software and services that they feel more comfortable working with, even if these resources are not company-provided or approved.
The accelerated growth of cloud-based consumer applications has also hastened the adoption of shadow IT. Common applications such as Slack and Dropbox are now available at the click of a button. Companies that embrace a Bring Your Own Device (BYOD) culture — allowing employees to use their personal devices such as smartphones or laptops to perform their jobs — face a greater threat of the unauthorized use of certain applications or software.
Unpatched Vulnerabilities and Errors
Software vendors are constantly releasing new patches to resolve vulnerabilities and address errors found in their products. Typically, it’s up to the company’s IT team to keep an eye on such updates and apply them in a timely fashion. But when it comes to shadow IT, administrators can’t keep all these products and devices up-to-date simply because they’re unaware of their existence and active use.
Compliance Issues
Regulatory compliance is critical for many organizations. There are many standards that businesses have to comply with, from PCI for financial services to HIPAA for healthcare providers. In the event of an audit, your organization could end up facing huge fines, not to mention legal fees and bad PR.
Business Risks of Shadow IT
Outside of security issues, there are also significant risks to your business involved with the use of shadow IT. These include:
Inefficiencies
Even though boosting efficiency is one of the common reasons that many people start using shadow IT in the first place, chances are high that the end result will be the total opposite. Every new technology should be checked and tested by your IT team prior to being implemented in the corporate infrastructure. This is essential to ensuring that new software functions properly and that no software or hardware conflicts exist.
Financial Risks
In a number of cases, shadow IT solutions mirror the functionality of standard products approved by the IT department. Consequently, the company squanders money.
Low Entry Barrier
Anyone with a browser and a credit card can purchase or enroll themselves into applications that integrate with your organization’s critical applications and/or store company data such as client lists, emails, files, etc.
So, What’s The Solution?
There are a number of things your technical staff can do to address the issue of shadow IT use:
Continuously monitor your network for new and unknown software or devices. This can — and should — be incorporated into routine vulnerability testing.
Conduct an audit, encouraging employees to come forward about any shadow IT usage they’re engaged in, promising that there will be no repercussions for their admission.
Once you know what applications are being used, you can set your company firewall to block applications that you don’t want employees to access with company data and devices.
If circumstances exist where an otherwise-unapproved application or software is deemed necessary for use by certain individuals, require these employees to seek approval prior to downloading. Catalogue these sites by user with their login information for each individual. This way, if an employee leaves your organization or is terminated, you will have a record of their access. This could prevent a malicious attack on the user’s part which could ultimately harm your organization, particularly if company data is stolen and sold or given to a competitor.
Create a system for ranking and prioritizing risk. Not all applications outside of IT’s control are equally threatening, but you need to at least be aware of what’s being used in order to determine if they’re a threat to security or a violation of data privacy laws.
Develop a list of approved devices for BYOD use. Make sure that employees understand that only company-approved applications and software can be used in conjunction with their work on these devices.
Create an internal app “store” for all applications that have been evaluated and authorized for use within the corporate infrastructure. If this isn’t possible, make sure your policies concerning approved device, application, and software usage are clearly denoted in a prominent place that’s accessible to all users.
If your organization could benefit from outsourced management of your IT infrastructure, 24/7/365 monitoring of your network, superior cybersecurity services, cloud computing, and onsite support as needed, give DataGroup Technologies a call at 252.329.1382! We’d be more than happy to partner with you!
A virtual private network, or VPN for short, is best defined as “an encrypted connection over the internet from a device to a network.” Think of this connection as a protected “tunnel” through which you can access everything online while appearing to be in the location of the VPN server you’re connected to. This provides you with a high level of online anonymity, offers an added layer of security, and allows you to access the entire internet without restrictions.
VPN technology is a must for anyone who’s concerned about protecting not just their data, but their identity and location as well. A reputable VPN will secure your internet connection, safeguard your privacy, and keep you protected from hackers or anyone else who might be trying to spy on your online activity.
Initially, VPNs were developed to give businesses a way to connect employees who aren’t physically at the workplace to the company’s network. Connecting remote employees to a central work server allows them to access files and other resources, as well as any confidential information that they may need in a safe, secure environment.
In response to widespread data breaches and other cyber-threats, individuals are increasingly using VPNs to create a secure path as they browse the internet.
How Does a VPN Work?
Before we delve into how VPNs function, it’s important to explain what the term “internet traffic” means. Internet traffic is the flow of data between your computer and the internet – this applies whether you’re using a desktop, laptop, smartphone, or tablet.
When you access the internet without a VPN, all of your internet activity – including browsing history, downloaded files, online banking details, and passwords – can easily be intercepted by other people. This could include your internet service provider (ISP), government agencies, your employer, or even cybercriminals.
When you connect through a VPN, your data is safely encrypted as it travels wherever it needs to go. This means that the data is protected when it goes from your computer to the VPN server, and then to your final destination (whether that’s a website or the server of any app you’re serving). As a result, websites only “see” the VPN’s IP address and not yours. Additionally, your ISP only recognizes that you’re using a VPN but doesn’t get to tag along and keep tabs on where you go or what you do.
The Future of VPN's
As the world adapts to the “new normal” prompted by the COVID-19 pandemic, organizations worldwide have been scrambling to safeguard their remote employees. Not surprisingly, VPN software usage has escalated dramatically as the need for remote working rises.
Mass surveillance, corporate tracking, and internet censorship are three other driving forces that will continue to push VPN software usage even higher. ISPs are increasingly restricting access to various websites – from adult content to torrenting sites. As people are enlightened to the growing risks regarding data collection and security threats, VPN usage will continue to expand.
Why Should You Use a VPN?
We’ve touched on most of these points already, but a deeper dive will be beneficial to truly demonstrate the benefits of VPNs:
Bypass Online Censorship and Geo-Restrictions
Many countries worldwide censor the internet (or specific websites) because certain content doesn’t align with their government’s political or religious beliefs. If you’re living in or traveling to a country with internet restrictions, you’ll need a VPN to be able to freely and securely browse online. In some areas of the world, basic tasks like Googling or updating your Facebook status are impossible without a VPN. Because your actual location is being “spoofed” when you connect to the internet with a VPN, you can bypass geographical restrictions and gain access to online content that’s otherwise unavailable in your region.
Increased Privacy and Greater Anonymity
Nearly every website you visit tracks your online activity and harvests your data. Advertising networks such as Facebook, Google, and Twitter constantly collect information about you through your internet traffic in order to show you targeted ads. However, it’s important to know that these entities are also free to sell your info to interested third parties. By encrypting your data, these networks will be unable to collect info on you, which gives them less influence over what kind of content you see online.
Your internet protocol (IP) address is a personal identification code that’s unique to your internet connection. It reveals your physical location and is tied to the individual who pays your internet service provider. With your IP address, you’re both recognizable and traceable online, no matter what you’re doing.
The instant you connect with the VPN server, your personal IP address and location are hidden from view. Websites and other parties will only be able to trace your online activities back to the VPN server, not to you personally and not to your actual location. This allows you to surf the web with greater anonymity.
Improved Security Against Cyberattacks and Data Breaches
Hackers and other cybercriminals use a variety of techniques to detect web traffic. They’re even able to hijack users’ accounts on websites that don’t use the HTTPS security protocol.
Public Wi-Fi networks can pose a particular threat to internet users. Individuals connected to the same network can easily tap into your devices, access your data, and steal your personal information while you browse the web obliviously.
When you use a VPN to connect to a public Wi-Fi network, any data you send, receive, or access online is automatically encrypted, rendering it much more difficult to intercept and view.
Knowing that your confidential data – such as email logins, bank passwords, credit card info, and images or other files – is potentially exposed to hackers and other malicious denizens of the internet should certainly give you pause. A VPN provides an added line of defense against cyberattacks of all kinds – so why wouldn’t you take advantage of its capabilities?
Facilitates Remote Work
By necessity, practicality, or some combination of the two, more and more businesses these days are enabling their employees to work from home or abroad. VPNs are often used to securely connect remote workers – and vendors, as necessary – to the requisite resources, files, and networks that they need. Encrypted connections allow users to interact on the network while ensuring that the company’s data remains private.
A natural byproduct of remote accessibility is an increase in overall productivity for the business. When employees have access to your network 24/7, they’re able to work outside the typical 9 to 5 business hours, from wherever they choose
What a VPN Can’t Do
Prevent Cookies
Ad companies can still use browser cookies to track your path across the internet, even after you’ve left their sites. If this is a concern for you, there are ways to block third-party cookies in every web browser.
Keep You Out of Jail
VPN services are obligated to abide by the laws of the country in which they are officially based. As such, they’re legally bound to respond to subpoenas and warrants from law enforcement when requested.
Dedicated Cyberattacks
If someone targets you specifically and is willing to put forth the effort, they’ll eventually get what they’re after. Having a solid cybersecurity plan in place can help.
Stop Malware or Ransomware
A VPN is designed to secure your online connections and data. It’s not engineered to protect your system from malicious software. Using antivirus and antimalware programs is always a smart move.
Provide 100% Anonymity
Given all the different ways someone can be identified online, a VPN alone won’t render you completely anonymous. With the vast resources of surveillance agencies such as the NSA, it’s likely quite difficult to ever achieve 100% online anonymity. Other methods could result in uncovering your online identity, but a VPN will protect your privacy very well, in most cases.
Speed Up Your Connection
When you’re using a VPN, a lot is going on in the background. Your computer is encrypting and decrypting packets of data, which are being routed through a remote server. All of this takes more time and processing power, which will ultimately affect your internet speed. Because your latency (or “ping”) is increasing, the speed at which you upload or download data will decrease. With higher-quality VPNs, the lag is barely noticeable, whereas others can cause a considerable slowdown. VPN speeds may also be limited by the type of device you’re using, your network, or due to your internet provider “throttling” VPN connections.
Final Thoughts
When the internet was first constructed, not a lot of thought was given to security or privacy. At first, it was merely a cluster of shared computers at research institutions. Computing power was so limited that any encryption could have made functionality extremely difficult, if not impossible. On the contrary, the primary focus was on openness, not on defense.
Today, most of us have a number of devices that connect to the web which are vastly more powerful than the top computers of the early days. But the internet hasn’t implemented many fundamental improvements. Only in the past few years has HTTPS become widespread, for example.
By and large, the responsibility lies on individuals to protect themselves. Antivirus apps and password managers can go a long way toward keeping you safer, but a VPN is a uniquely powerful tool that you should absolutely have in your personal security toolkit, especially in today’s connected world.
While a VPN isn’t an absolute necessity for using the web, it will provide you with better overall security, improved performance, remote access, and greater anonymity.
Cybersecurity has never been more important. We live in an increasingly connected world, which enables cyberattackers to constantly find new ways to carry out digital attacks. Even the most vigilant business owners and IT managers can become overwhelmed with the stress of maintaining network security and protecting their data.
DataGroup Technologies offers a wide variety of cybersecurity services to help protect your business from cyberthreats, including security risk assessments, email security solutions, web & DNS filtering, and next-generation firewalls. Call us today at 252.329.1382 to find out more about how we can help you #SimplifyIT!
How to Minimize the Risk of Social Media Data Breaches
While data breaches can happen at any time and anywhere, the world of social media has become a prominent battleground in recent years.
Virtually every organization – businesses, educational institutions, and associations – has employees, students, and members who make use of social media sites such as Facebook and Instagram in their personal lives.
More often than not, businesses themselves have a considerable online presence and draw on social media networks like Facebook and LinkedIn, in particular, for marketing functions, sales, and client relations.
Organizations that lack a significant online presence but have employees that use social networks have an obligation to ensure that their users and staff members’ identities are safeguarded online.
Many organizations supply their employees with basic information on safe internet practices, with the hope that they will implement these practices at home as well as at work. This offers an ideal opportunity for corporate security teams to lay the groundwork for what actions can be taken in case of a large-scale social network cyberattack.
The goal is to lessen the impact of data breaches that are otherwise out of your control or to limit their adverse effects.
In this article, we’ll explore five ways to help minimize the risk of data breaches on social media networks and other applications.
Don’t Reuse Passwords – But Do Change Them Often
We’re going to presume that you and your team are already aware of how to come up with a strong password, using a succession of upper and lower case letters, numbers, and symbols – and not including telltale tidbits like the name of your pet.
Great password? Check! But wait, there’s more!
Whenever a major social media breach does occur, it may take some time between when the breach first surfaces, when an organization detects it, and when you’re alerted to the fact that your information has been compromised.
If you’re changing your password consistently, you narrow the window of damage opportunity between those monumental events. Even if you’ve fashioned what you believe to be the perfect password, don’t recycle it across multiple accounts.
Based on surveys conducted by Terranova Security, nearly 80% of users are still utilizing the same passwords on numerous systems. That number increases even more for the younger generation – either they aren’t aware of the risk or it’s possible that they don’t want to have to recall a slew of different passwords.
Regardless, if you’re using the same account-password combination on several channels and one channel is breached, cyberattackers are more likely to be able to infiltrate your other accounts.
Consider Utilizing a Password Management Tool to Preserve Your Passwords
If you don’t want to – or can’t – remember all of those complicated passwords you’ve created, consider making use of a secure password management tool.
From a functionality standpoint, a password manager is simply that – a program you log in to with one password that stores all of your other passwords. Think of it, more or less, as a digital wallet.
When considering which password management tool to use, try to find one that’s well-encrypted and allows for management between a number of platforms and devices.
A few of the more prominent password management tools on the market include 1Password, KeePass, and Dashlane.
Implement Two-Factor Authentication
Suppose someone does come into possession of your password – what then? In all likelihood, they’ll appropriate your username in order to gain access to your social network accounts – at the very least – unless you’ve initiated two-factor authentication.
Two-factor authentication is a security method that provides a computer user access only after they have supplied multiple forms of evidence verifying that they are legitimately the user they claim to be.
Let’s say you’re connecting from a computer or location that you haven’t used before – if you have two-factor authentication set up, the application will send a PIN to your phone which you must then reproduce. If someone has pilfered your password and is trying to connect to one of your accounts, you’ll receive a notification of an unauthorized access attempt.
If it obviously isn’t you who’s attempting to log in from a new source or location, you’ll know that a hacker has moved past the first stage – that is, accessing your password. If that is the case, deny access, change your password right away, and be grateful you set up two-factor authentication.
Through the use of social engineering or malware, cybercriminals will masquerade as an individual involved in these money transfers to trick the victim into sending money to a bank account owned by the cybercriminal.
Once the fraud is exposed, it’s often too late to recoup the money. Scammers are quick to relocate the money to other accounts and withdraw the cash or use it to buy cryptocurrencies.
Steer Clear of Online Applications That Enable You to Log In Automatically Using Your Facebook Credentials
More and more apps are connecting back and forth and enabling users to access multiple channels with a single sign-on (SSO).
You’ve likely encountered apps where you can create an account or sign in automatically simply by using your Facebook credentials. Convenient? Smart? Not exactly.
While it might seem like a timesaving method, should your Facebook credentials become exposed, hackers could take advantage of them to access other accounts under your name. Whenever possible, refrain from taking advantage of these opportunities.
The supposed convenience of social media-based SSO is appealing, but bear in mind that if you are compromised on one platform, you could be compromised on another. The more interconnected systems you have, the more you are at risk.
Take Heed When Your Friends’ Social Network Accounts Are Compromised
“Don’t accept any new friend requests from me. My account has been hacked.”
“Don’t click on the link in the message it looks like I sent you on Facebook. It isn’t me.”
You see these kinds of posts in your newsfeed all the time. But those are just the ones we’re aware of for certain. You might have friends or online acquaintances who don’t yet realize they’ve been compromised, and hackers may already be using their accounts to make phishing attempts.
Other times, hackers are merely paying attention to and gathering information that people post voluntarily on social media.
What’s the solution? It’s simple.
Don’t post confidential information on social media! Don’t make mention of your dog’s name on social media then use “What is your pet’s name?” as the security question on your online banking account.
And if your account is breached, let your friends know…immediately! Particularly on social media.
It’s all about creating a culture of information security. By presenting this information to users, organizations can demonstrate that they’re not just preoccupied with their own pursuits, but they’re concerned about the well-being of their employees as well.
Final Thoughts
DataGroup Technologies, Inc. (DTI) offers a wide variety of cybersecurity services to help protect your business from cyberthreats, including security risk assessments, web and DNS filtering, next-generation firewalls, network security monitoring, operating systems and application security patches, antivirus software, and security awareness training. Give us a call today at 252.329.1382 to learn more about how we can help you #SimplifyIT!
The Cyberthreat Landscape Is Changing – How Can Your Organization Minimize The Risks?
Since the onset of the COVID-19 pandemic, our lives have been upended and a great many things have been put on hold.
The same cannot be said for the cyberthreat landscape. In reality, the contrary is true, as COVID-19 has actually served to intensify security vulnerabilities
Remote working is now the norm – a fact that has broadened the threat landscape – and cybercriminals are working day and night to take unfair advantage of the situation.
As a result, 2020 has experienced a sudden increase in the proliferation of malware, spam, phishing, and credential stuffing attacks.
As reported by Interpol, there has been a 36% increase in malware and ransomware, a 59% increase in phishing, scams, and fraud, and a 14% increase in disinformation (“fake news”).
This, combined with the haste to implement new cloud systems and remote access solutions, has inflated the number of breaches in 2020.
Many organizations believe that, in order to mitigate the risks, they must invest in revolutionary new solutions; but it’s also critical that companies reevaluate security fundamentals such as passwords.
The latest Verizon Data Breach Investigations Report discovered that an astounding 81% of hacking-related breaches stem from compromised passwords. With slapdash password security being the rule rather than the exception, securing the password layer needs to be a top priority for enterprises.
As remote workers create new accounts and credentials, companies should adopt a layered approach to authentication to make sure that only strong, unique, and uncompromised passwords are being used.
By implementing the five practices detailed here, organizations can manage user access and fortify the authentication layers, thus minimizing the risk of a successful attack:
Make Multi-Factor Authentication Mandatory
According to TechRepublic, business email compromise (BEC) is “a sophisticated scam that targets companies and individuals who perform legitimate transfer-of-funds requests.”
Through the use of social engineering or malware, cybercriminals will masquerade as one of the individuals involved in these money transfers to trick the victim into sending moneyto a bank account owned by the cybercriminal. Once the fraud is exposed, it’s often too late to recoup the money. Scammers are quick to relocate the money to other accounts and withdraw the cash or use it to buy cryptocurrencies.
Security is everyone’s responsibility, and security training helps make people more vigilant. As cybercriminals play upon fears surrounding the coronavirus, it’s critical to advise employees as to how to recognize potential scams, lures, and phishing attacks.
Underscoring how hackers manipulate the pandemic for their own benefit can help make sure that employees pause and think instead of automatically clicking on every link they encounter.
Real-Time Threat Intelligence
Companies need to make use of automated tools designed to continually detect compromised passwords, making certain that they have immediate protection if someone’s credentials should crop up on the internet or the dark web.
Prioritize Password Exposure, Not Expiration
Organizations should rescind the antiquated policy of enforced password resets and only change them in the event that they’re compromised. This minimizes the burden placed on your IT team and, at the same time, helps users select stronger passwords as they won’t have to keep changing them periodically.
Automated Assurance
By assessing passwords on a daily basis, as well as at creation, organizations have perpetual password protection without increasing the IT team’s workload. If an existing password should become vulnerable, the appropriate remediation steps are automated, ensuring that action is taken straightaway without relying on human intervention.
Conclusion
As cybercriminals continue to take advantage of existing vulnerabilities and seek new methods to bypass security measures, IT teams need to adapt accordingly and strive to become more agile in order to defend against these bad actors. Instead of scrambling to incorporate the latest and greatest security tools, organizations need to bolster their cybersecurity strategies and not neglect securing the password layer.
If you’re not 100% satisfied with your current IT services provider, or if you’re looking to free up your in-house IT personnel by outsourcing some of their duties to a team of certified professionals, DataGroup Technologies is here to help. Give us a call today at 252.329.1382!
A DDoS attack may be one of the least sophisticated forms of cyberattacks, but it has the potential to be one of the most disruptive and most powerful – and it can be incredibly challenging to prevent and mitigate.
If you’ve ever heard about a website being “brought down by hackers,” it typically means that the site has fallen victim to a DDoS attack. Essentially, hackers have attempted to cause the website to crash by saturating it with an excessive amount of traffic.
To find out how to identify and protect your business against DDoS attacks, read on…
WHAT IS A DDoS ATTACK?
A distributed denial-of-service (DDoS) attack is a malicious assault launched from large clusters of compromised computer systems and internet-connected devices, including computers, cell phones, routers, and IoT devices. This network of devices, collectively referred to as a botnet, is used to flood the targeted website or its surrounding infrastructure with huge volumes of internet traffic – including incoming messages, connection requests, and fake packets.
The ultimate aim of a DDoS attack is to disrupt the normal traffic of a targeted server, service, network, website, device, or application in order to prevent legitimate users from accessing it.
A successful DDoS attack can take the service offline for a significant period of time, ranging from seconds to weeks at a time. The impact of such an attack can be extremely destructive to any online organization, leading to loss of revenue, erosion of consumer trust, and long-term reputation damage. Considering the sheer volume of devices involved, these multi-person, multi-device barrages are usually harder to fend off.
DDoS attacks are favorite weapons of choice for hacktivists, cyber vandals, extortionists, and anyone else seeking to make a statement or support a cause. Attackers’ motivations might be to cause mischief, exact revenge, or may even serve as a smokescreen for other nefarious activities, including breaching the target’s security perimeter.
3 COMMON TYPES OF DDoS ATTACKS
DDoS attacks can be divided into three primary categories:
Application-layer (or layer 7) attacks overload an application or server with a large number of requests requiring resource-intensive handling and processing. If the target receives millions of these requests in a short period of time, it can very quickly get overwhelmed and either slow to a crawl or freeze up completely. Size is measured in requests per second (RPS). Examples include: HTTP floods, slow attacks, and DNS query flood attacks.
Network-layer (or layer 3-4) attacks send large numbers of packets to the targeted network’s infrastructures and management tools. Size is measured in packets per second (PPS). Examples include: UDP floods, SYN floods, NTP amplification, DNS amplification, and Smurf attacks.
Volume-based attacks use massive amounts of bogus traffic to overwhelm a resource such as a website or server. Size is measured in bits per second (BPS). Examples include: ICMP, UDP, and spoofed-packet flood attacks.
HOW DOES A DDoS ATTACK WORK?
Cybercriminals commandeer internet-connected machines by carrying out malware attacks; or, alternately, they gain access by utilizing the default username and password the product is issued with – assuming the device is password-protected at all. Once attackers have infiltrated the device, it becomes part of a botnet that they control. Botnets can vary in size from a reasonably small number of compromised devices – known as “zombies” – to millions of them.
These machines could be located anywhere in the world – thus the term “distributed” – and it’s doubtful the owners of the devices even realize what they’re being used for, as it’s likely the devices have been appropriated by hackers. The botnet can then be used to inundate a website or server with a superabundance of “fake” internet traffic.
Servers, networks, and other online services are equipped to handle a certain amount of traffic. But if they’re swamped with a horde of traffic such as occurs in a DDoS attack, systems can become overloaded. The high volume of traffic being transmitted by the DDoS attack clogs up or otherwise interferes with the system’s capabilities, while also prohibiting authorized users from accessing online services (which is where the “denial of service” element comes in).
HOW TO KNOW IF YOU’RE UNDER A DDoS ATTACK
Any organization with a web-facing element needs to consider the amount of web traffic it typically receives and prepare for it accordingly. Large volumes of legitimate traffic can engulf servers, leading to slow service or no service – which could conceivably scare off potential customers. But organizations also have to be able to distinguish between genuine web traffic and a DDoS attack.
Consequently, capacity planning is a vital element of operating any website, with careful consideration given to determining what is an anticipated, typical amount of traffic and what extraordinarily high or unforeseen volumes of authentic traffic might look like. This forethought helps avoid causing interruption of service to users, whether by crashing the site because of high demands or erroneously blocking access due to a DDoS false alarm.
So, how can organizations tell the difference between a bona fide spike in demand and a DDoS attack?
Customarily, an outage brought on by legitimate traffic will only last for a brief period of time. Often the reason for the outage is apparent, such as an online retailer experiencing high demand for a new product, or a new video game’s online servers being flooded with traffic from enthusiastic gamers.
In the case of a DDoS attack, however, there are some unmistakable signs that a malicious and targeted campaign is underway. Oftentimes, DDoS attacks are engineered to cause disruption over a prolonged period of time, which could mean rapid increases in traffic at intervals of time causing frequent outages.
Another prime indicator that your organization has, in all likelihood, been hit with a DDoS attack is that online services abruptly slow down or go offline entirely for several days in a row, which could suggest that the services are being targeted by cybercriminals who simply want to wreak as much havoc as possible.
Some of these attackers might be executing an attack merely to cause chaos, while others may have been compensated to target a certain site or service. Still others might be attempting to run some type of extortion racket, vowing to call off the attack in return for a ransom.
WHAT TO DO IF YOU’RE UNDER A DDoS ATTACK
Once it’s become obvious that your organization has been targeted by a DDoS attack, you should construct a timeline of when the issues began and identify how long they’ve persisted, as well as determining which assets like applications, services, and services are affected – and how that is adversely affecting users, customers, and the business in general.
It’s also crucial to notify your web-hosting provider as soon as possible. It’s probable that they will have already recognized the DDoS attack, but contacting them directly may help lessen the impact of a DDoS campaign. If it’s possible for your provider to switch your IP address, this will help prevent the DDoS from having the impact it did previously due to the fact that the attack will be pointing in the wrong direction. Security providers that offer DDoS mitigation services can also help minimize the impact of an attack.
Finally, if you have determined that your site is under attack, notify users about what’s going on as quickly as you can. Consider putting up a temporary site explaining the problem and providing users with steps they can follow in order to continue to use the service. Social media platforms like Twitter, Facebook, and Instagram can also be used to promote this message.
HOW TO PROTECT AGAINST DDoS ATTACKS
Let’s be clear: it’s impossible to completely prevent a DDoS attack. Cybercriminals will continue to attack, and some are going to hit their targets, regardless of the defenses in place. However, there are a few preventative measures your company can take to protect against these types of attacks:
Monitor Your Web Traffic
As previously mentioned, having a clear grasp on what a “regular” level of web traffic looks like, as well as what would be considered abnormal, is critical in helping defend against DDoS attacks or spotting them early.
Keep an eye out for unexplained upsurges in traffic and visits from questionable IP addresses and geolocations, as these could be signs of cyberattackers executing “dry runs” to test your defenses prior to committing to a full-blown attack.
Some security experts suggest setting up alerts that will inform you if the number of requests for access exceeds a certain threshold. While this might not conclusively point to malicious activity, it does at least provide an advance warning that something sinister might be in the works.
Configure Your Firewalls and Routers
Firewalls and routers can play a prominent role in minimizing the damage of a DDoS attack. If configured properly, they can divert fake traffic by identifying it as potentially perilous and intercepting it before it ever arrives.
For optimum results, keep your firewalls and routers up-to-date with the latest security patches, as these systems remain your first line of defense against cyberthreats.
Plan Ahead And Be Ready to Respond
Initiate a rapid response plan, establishing procedures for your customer support and communication teams, not only for your IT professionals. Appoint a group of people within the organization whose duty it is to lessen the impact of a potential attack.
Enlisting the services of a third party to conduct DDoS testing – known as “pen testing” – can help detect your organization’s vulnerabilities, a crucial element of any protection protocol. DDoS testing simulates an attack against your IT infrastructure to see how it responds, enabling you to be even better prepared when the moment of truth arrives.
Consider Using Artificial Intelligence
While advanced firewalls and intrusion detection systems are most commonly used to stave off DDoS attacks, artificial intelligence (AI) is also being used to develop new systems.
These systems are designed to rapidly redirect internet traffic to the cloud for further analysis. Any traffic that’s determined to be malicious in nature can then be blocked before it ever reaches a company’s computers.
Not only might such programs be capable of recognizing and protecting against known DDoS indicative patterns, the self-learning capabilities of AI could also help anticipate and pinpoint DDoS patterns as well.
In addition, researchers are exploring the idea of using blockchain – the technology behind Bitcoin and other cryptocurrencies – to allow people to share their untapped bandwidth in order to absorb the malicious traffic generated in a DDoS attack and render it useless.
Enable Comprehensive Security
Botnets are often built on devices with little to no integrated security features. Many IoT devices – “smart” machines that connect to the internet for greater functionality and efficiency – come with default usernames and passwords which many consumers neglect to immediately change after purchasing the devices.
Secure, unique passwords should be established for all devices connected to the internet, both within and outside the business environment – particularly if the organization encourages employees to use their own devices to perform their duties from time to time.
To further protect all your devices from malware – which, as we have seen, can directly aid in executing DDoS attacks – it’s important to make sure that comprehensive security solutions are being deployed. Make an effort to do some research and commit to cybersecurity solutions for your business that you can trust.
Final Thoughts
Despite the various measures an organization can take to help prevent a DDoS attack, some attempts will still be successful anyway. The fact of the matter is, if cyberattackers truly wish to take down an online service and have enough resources in place, they’ll do everything they can to succeed in their efforts.
However, if businesses are well-acquainted with the warning signs, it is possible to be prepared in the event that a DDoS attack does occur.
Cybersecurity has never been more important. We live in an increasingly connected world which enables cyberattackers to constantly find new ways to carry out digital attacks. Even the most vigilant business owners and IT managers become overwhelmed with the stress of maintaining network security and protecting their data.
DataGroup Technologies, Inc. (DTI) offers a wide variety of cybersecurity services to help protect your business from cyberthreats, including next-generation firewalls, email security solutions, web and DNS filtering, network security monitoring, operating systems and application security patches, and antivirus software.
If your business could benefit from one or more of these state-of-the-art services, give us a call at 252.329.1382 today!
Everyone who uses the internet has access to something that a hacker wants. To obtain it, hackers might level a targeted attack directly at you.
Likely objectives may include pilfering customer data in order to commit identity theft, gaining access to a company’s intellectual property for corporate espionage, or acquiring your personal income data in an attempt to steal your tax refund or file for unemployment benefits in your name.
Targeted attacks, commonly referred to as spear-phishing, seek to fool you into volunteering your login credentials or downloading malicious software.
Spear-phishing attacks often transpire over email. Hackers typically send a target an “URGENT” message, incorporating plausible-sounding information that’s unique to you – such as something that could have come from your tax returns, social media accounts, or credit card bills.
These schemes often include details that make the sender appear legitimate in order to get you to disregard any warning signs you might detect about the email.
In spite of corporate training and dire warnings to be cautious about who you give your password to, people still get duped by these tactics.
Another byproduct of falling for a spear-phishing scam could be inadvertently downloading malware such as ransomware. You might also be coerced into wiring funds to a cybercriminal’s account.
You can steer clear of the majority of spear-phishing scams by observing the following security measures.
Recognize the Basic Signs of Phishing Scams
Phishing emails, texts, and phone calls attempt to trick you into accessing a malicious website, surrendering a password, or downloading an infected file.
This works particularly well in email attacks, since people often spend their entire day at work clicking on links and downloading files as part of their jobs. Hackers realize this, and try to exploit your natural tendency to click without thinking.
Thus, the number-one defense against phishing emails is to think twice before you click.
Check for indications that the sender is who they purport to be:
Look at the “From” field. Is the name of the person or business spelled correctly? Does the email address match the name of the sender, or are there all kinds of random characters in the email address instead?
Does the email address seem close, but a little bit off? (For example: Microsft.net or Microsoft.co.)
Hover over (don’t click!) any links in the email to scrutinize the actual URLs they will send you to. Do they seem to be legitimate?
Note the greeting. Does the sender call you by name? “Customer,” “Sir/Madam,” or the prefix of your email address (“pcutler35”) would be red flags.
Examine the email closely. Is it mostly free from spelling errors and unusual grammar?
Consider the tone of the message. Is it excessively urgent? Is its aim to urge you to do something that you normally wouldn’t?
Don’t Be Fooled By More Advanced Phishing Emails That Employ These Techniques
Even if an email passes the preliminary sniff test defined above, it could still be a ruse. A spear-phishing email might include your actual name, implement more masterful language, and even seem specific to you. It’s just a lot harder to distinguish. Then there are the targeted telephone calls, in which an unknown person or organization calls you and attempts to finagle you into relinquishing information or logging on to a shady website.
Since spear-phishing scams can be so crafty, there’s an added measure of protection you should take before responding to any request that arrives via email or phone. The most significant, preventative step you can take is to safeguard your password.
Never click on a link from your email to another website (real or fraudulent), then enter your account password. Simply log on to your account by manually typing the URL into a browser or access it via a trusted app on your mobile device. Never provide your password to anyone over the phone.
Financial institutions, internet service providers, and social media platforms generally make it a policy to never ask for your password in an email or phone call. Instead, log in to your account by manually typing the URL into your browser or access it via a trusted app on your preferred mobile device.
You can also call back the company’s customer service department to verify that the request is legitimate. Most banks, for example, will transmit secure messages through a separate inbox that you can only access when you’ve logged onto their website.
Combat Phishing By Calling the Sender
If an individual or organization sends you something they say is “IMPORTANT” for you to download, requests that you reset your account passwords, or solicits you to send a money order from company accounts, do not immediately comply. Call the sender of the message – your boss, your financial institution, or even the IRS – and make certain that they actually sent you the request.
If the request arrives by phone, it’s still appropriate to hesitate and corroborate. If the caller claims to be phoning from your bank, you’re well within your rights to inform them that you’re going to hang up and call back on the company’s main customer service line.
A phishing message will often attempt to make its inquiry appear extremely urgent, prompting you to forgo taking the extra step of calling the sender to double-check the veracity of the request. For instance, an email might state that your account has been jeopardized and you should reset your password as soon as possible, or perhaps that your account will be terminated unless you take action by the end of the day.
Don’t freak out! You can always justify taking a few extra minutes to validate a request that could cost you or your business financially, or even mar your reputation.
Lock Down Your Personal Information
Someone who wishes to spear-phish you has to obtain personal details about you in order to put their plan in motion. In some cases, your profile and job title on a company website might be sufficient to inform a hacker that you’re a worthwhile target, for whatever reason.
Alternatively, hackers can take advantage of information they’ve discovered about you as a result of data breaches. Unfortunately, there’s not much you can do about either of those things.
However, there are certain situations in which you may be divulging information about yourself that could supply hackers with all the data they need to proceed. This is a solid reason to refrain from posting every detail of your life on social media and to set your social accounts to “Private.
Finally, activate two-factor authentication on both your work and personal accounts. This method adds an extra step to the login process, meaning that hackers require more than simply your password in order to access confidential accounts. Thus, if you do end up inadvertently giving away your credentials in a phishing attack, hackers still won’t possess all they need to access your account and make trouble for you.
By taking these tactics to heart, you will be better prepared to avoid common online scams such as spear-phishing attacks.
The technology small businesses depend on can be the determining factor between extraordinary growth and utter unproductivity. Even within a category as commonplace as phone systems, the possibilities prevail.
Since the arrival of the first commercial VoIP (Voice over Internet Protocol) phone system in 1995, businesses have been gradually migrating from standard, landline-based phone systems to state-of-the-art, internet-based solutions.
A widely held misconception is that sophisticated communications technologies such as VoIP are only advantageous to large-scale businesses. In fact, small businesses – startups, in particular – can benefit tremendously from the increased freedom, adaptability, and cost reduction that an internet phone service can provide.
What is motivating more and more companies to pull the plug on their traditional phone systems and link up with VoIP? More importantly, is it the right course of action for your organization? Let’s dive in a bit deeper and find out!
What is VoIP & How Does It Work?
VoIP, short for Voice over Internet Protocol, allows users to make and receive phone calls using a broadband internet connection instead of a conventional or analog phone line. VoIP may not appear any different to its users than a standard analog system, but the way voices are transmitted to the person on the other side of the phone is totally different.
In traditional telephony, sound gets converted into electrical signals. These signals then get funneled through a network of phone lines. With VoIP, audio gets transformed into digital packets of information. Those data packets then get conveyed via the internet, where the signal is decoded on the other side and changed back into a voice.
This enables you to make and receive voice calls, instant messages, or video calls directly from a computer, a VoIP phone, or any other data-driven device.
Key Benefits of VoIP for Small Businesses
Small business owners are nothing if not ambitious. Executives of companies all shapes and sizes are seeking to boost customer ratings, trigger more leads and sales, increase profits, and make sure that clients have a favorable impression of their brand. VoIP provides numerous benefits that support these chief objectives:
1) Excellent Call Quality
Early VoIP technology was infamous for its weak call quality, frequently dropped calls, and lots of lag. Today, VoIP phone services have evolved in such a way that the person you’re calling, or the person calling you, can’t discern whether you’re using a VoIP or a traditional landline phone.
As long as you have a fast internet connection with sufficient bandwidth, you can expect VoIP voice and video calls to be crisp and crystal-clear, with no latency issues and no dropped calls. These days, VoIP calls are able to match or surpass the quality of traditional landline networks, even over long distances.
2) Multifunctionality
Along with making and receiving calls, modern VoIP systems also integrate a variety of other communication services such as instant messaging, teleconferencing, video conferencing, file sharing, screen sharing, voicemail, and faxes via email.
The call forwarding feature ensures that whenever a call comes in, it can be patched through to the appropriate person who is best able to handle it – even if that person is outside of the office. With VoIP, a call received on an office phone can be routed to an employee’s smartphone or other mobile device in the field.
Since calls can be directed to anyone, anywhere, at any time, customers and colleagues never have to resort to calling a separate number to get in touch with the desired party. VoIP users can set their status so coworkers know whether or not they’re available to take calls.
With traditional landline phone systems, a business has an allotted number of lines available to receive any incoming calls. When all lines are in use and a call comes in, the customer, colleague, or vendor gets a busy signal. Needless to say, this can be frustrating.
Since VoIP phone systems aren’t tied to a physical phone line, the business has an unlimited number of lines at their disposal. In short, callers will never get a busy signal and their phones will always be directed to a real, live person.
VoIP technology also equips users to review call logs and analyze metrics to better understand how customers are interacting with the business. Useful data such as call volume, average call-answer time, length of calls, behavioral trends, and performance of customer service agents can be collected and analyzed to identify any relevant patterns.
3) Flexibility
Conventional phone services impose certain constraints on employees. Businesses don’t always adhere to a 9-to-5 schedule in the office. As well, traditional phones typically link a single phone number to a specific telephone. Employees who are working from home, traveling, or meeting with customers can’t easily access their business phone numbers.
With a VoIP phone system, location is irrelevant. As long as employees have access to the internet and a computer or mobile device, they can call, text, and fax from their business numbers effortlessly. Once they’ve downloaded the app or logged in to the VoIP service provider’s web portal, workers can begin making and receiving calls and faxes on their business phone numbers from anywhere.
When teams have the capacity to work in a flexible and cooperative environment and perform their duties successfully from wherever they are, it leads to greater productivity and business performance.
4) Security
VoIP technology is a significantly more secure channel of communication when compared with traditional analog and landline phone systems. Systematic encryption protocols offer end-to-end encryption and fend off any unwelcome data breaches – something you can’t count on with a traditional landline connection.
Phone system security is a major concern for businesses – especially smaller enterprises – as demand for personally identifiable information (PII) has never been greater. Most VoIP service providers employ dedicated professionals to track the platform’s security and validate that all security updates are installed without delay to keep confidential information and customer data protected.
Remote work can pose additional security concerns for businesses. Ensuring that data stays secure, even as employees access that data from a distance and from a number of different devices, can be challenging. VoIP phone services can help alleviate these concerns, at least as it pertains to telecommunications, since providers routinely perform robust security practices.
5) Accessibility
As previously mentioned, VoIP phone systems allow you to make and receive calls from a myriad of devices, including smartphones, as long as you have internet access. This is incredibly beneficial for today’s scattered workforce, as it affords employers a larger talent pool while continuing to minimize overhead.
While the number of remote workers has skyrocketed in the U.S. in recent years, small businesses aren’t always able to make use of this model – procuring additional equipment for home offices and extra phone expenses simply render it impossible.
VoIP technology clears the way for smooth, efficient telecommuting, enabling employees to touch base and collaborate with colleagues, employers, and clients in a variety of practical ways. Remote workers don’t have to resort to using their personal cell phones and phone numbers to make business calls. Instead, they can use the VoIP numbers exclusively assigned to each worker, in conjunction with your business’s intranet, to make calls from your organization, regardless of where they happen to be located.
6) Automated Assistance
Not all small businesses can manage hiring a dedicated employee to field incoming phone calls. An automated assistance (or auto-attendant) feature – built into many VoIP systems – can be programmed to answer simple, frequently asked questions such as locations, regular and holiday operating hours, and other important announcements.
In essence, the auto-attendant feature acts as a virtual receptionist and primary point of contact, escalating and routing incoming calls to the appropriate parties. This helps streamline the customer service experience for both employees and clients.
7) Call Recording Service
VoIP phone systems are capable of recording incoming and outgoing phone and video calls. This is beneficial for a number of reasons. Not only are you and your colleagues able to play back important calls to guarantee that critical messages aren’t missed, you can also archive them for future reference.
In addition, many industries such as healthcare and finance are also subject to compliance constraints, meaning that calls are required to be recorded and maintained. You can use recordings to train new employees, set loftier standards for customer service, and make sure that representatives are measuring up to these standards.
Recorded calls might also come in handy in the event that a customer lodges a complaint against a staff member, or if a customer should mistreat one of your employees.
8) Increased Productivity
Have you ever played “phone tag” with a client, coworker, or vendor? You know the drill: you call them, get their voicemail, they call you back, get your voicemail, and ultimately nothing gets done. This leads to frustration for all parties involved, missed sales opportunities, and can even hamper your organization’s ability to grow.
With VoIP, you can configure phone numbers to ring on multiple devices before forwarding to a voicemail, which helps resolve the phone tag problem and can greatly improve productivity.
By merging team and customer communications into a singular interface, VoIP helps simplify workflows by cutting down on delays and errors. When everybody is on the same page, effective communication is easier to achieve across the board.
9) Cost Effectiveness
Many providers offer unlimited local calls; however, making long-distance calls is also cheaper with VoIP than with traditional telephony. Since VoIP virtual phone numbers aren’t bound to a physical landline phone, your customers and colleagues can call you at the local rate instead of the higher international rate. Your virtual phone number will appear to be within the recipient’s local exchange, even though it isn’t.
When using a VoIP service provider, calls between PCs are essentially free. While calls from PCs to landlines can incur charges, the rates are considerably less expensive when compared to conventional landlines or cell phones.
Teleconferencing and video-conferencing make it unnecessary for employees in the field to return to the office to attend a meeting or address important matters with colleagues. This, in turn, conserves your budget by eliminating unnecessary travel expenses, whether by company car or plane.
With an ever-increasing number of exclusively remote employees, teleconferencing and video-conferencing are able to further reduce costs related to recruiting, retraining, and office space.
Preparing and installing traditional phone lines within a facility can be a costly undertaking, whereas setting up and managing a VoIP system is substantially cheaper. A cloud-based VoIP phone service involves a meager upfront investment in terms of network infrastructure, hardware, and equipment.
Since VoIP subscription fees typically encompass continuing maintenance and any software upgrades, you won’t need to hire additional IT staff to keep your communications system up and running. Your VoIP vendor will automatically install updates and patches to assure that you have access to the latest features.
10) Simplicity
Compared with traditional phone lines, which can be difficult to implement and maintain, VoIP systems are fairly simple to install, configure, and support – even for individuals who aren’t especially tech-savvy.
Certain VoIP software solutions and web browser options can make managing the system even more hassle-free, specifically when adding new users. Web portals make adding, shifting, and modifying systems configurations easier and more accessible.
Nowadays, people have become accustomed to using digital, web-based products that they can try out and master quickly. Since VoIP systems utilize modern software and user-friendly interfaces, managers can train on these systems much more quickly than they could with manual setups. Eliminating the need for physical phones and ongoing maintenance allows managers to focus on developing their teams, rather than addressing troubleshooting questions from bewildered employees.
With no physical hardware required or telephone cables to install, your whole office can be fully operational with VoIP phone services in 24 hours or less. In doing so, your team can freely communicate via physical SIP phones (in other words, you can use your IP network to make calls instead of over telephone lines) or with any device, including smartphones, laptops, and tablets, by downloading the app of the VoIP service provider.
11) Scalability
With conventional landline systems, it’s difficult to determine how many phone lines you’re going to need – particularly when you’re still growing as an organization. When you add more personnel, additional offices, or create new departments, you’re going to need to ensure that your communications system is continuously up to date.
VoIP systems are designed to conveniently scale up or scale down to meet your specific needs. You simply add a new line whenever you add a new staff member. When an employee leaves the company or transfers, it’s just as easy to reassign the existing line or remove it entirely. Adding or removing a number within a VoIP phone system requires little more than a few clicks of the mouse.
There are certain businesses whose products or services are often consumed only during specific periods during the year, such as tax preparation services, call centers, specialty holiday retailers, and florists. While phones are relatively quiet most of the year, when business picks up it can get very busy. This is why many of these companies plan in advance by getting extra phone capacity in the event that it’s needed. While being prepared is important, paying for extra phones that would otherwise be idle most of the year is not a wise investment.
A cloud-based VoIP phone system allows these seasonal businesses to add more lines during peak season to accommodate the increased demand, and return back to normal service during the off-season. Since the business is able to customize its service package as needed, they only have to pay for the bandwidth they need and use – and nothing more. This helps organizations better control expenses and, ultimately, improve their profit margins.
12) Competitive Advantage
It’s no secret that huge corporations dominate the market in many fields these days. In order for small-to-medium-size businesses to compete effectively with larger, more high-profile organizations, they must be able to do whatever it takes to stand out in a crowded field. Simply coming across as being a “big fish in a small pond” can make all the difference to your bottom line. One major way to gain an advantage is by leveraging cutting-edge technological advances, such as VoIP systems.
With voice over IP, your small business can connect with prospective clients at little to no financial cost to the company, communicate with colleagues and clients over long distances, and project an air of professionalism in the way you present yourself. A warm welcome greeting with department selections, call forwarding, and voicemail-to-email features can not only help simplify inbound inquiries but also create the appearance of being a larger, more established organization than you currently are.
When smaller businesses can enjoy the same features and benefits of an enterprise-level phone system in an economical package, they are better positioned to succeed in today’s market climate.
Conclusion
While it’s clear that businesses of all shapes and sizes can reap the benefits that VoIP has to offer, small businesses can enjoy some of the biggest advantages relative to the size of their enterprise.
The IT professionals at DataGroup Technologies, Inc. (DTI) are well-versed in VoIP technology, and are fully equipped to set up your business– regardless of its size – with a state-of-the-art, cloud-based VoIP phone system that will advance your technological capabilities like never before! Give us a call today at 252.329.1382 to schedule a consultation with our VoIP experts!