If you’re like most businesses today, you rely heavily on technology to support your daily operations. When your systems stop working properly, productivity grinds to a halt, employees and customers become frustrated, and your bottom line suffers.

A singular IT disaster can set your company back months, decimate your budget, leave staff struggling to pick up the pieces, and seriously risk damaging your reputation. From data loss to network malfunctions, downtime due to IT issues costs businesses in excess of $1.5 million each year in terms of lost productivity and sales.

There are two primary ways of addressing IT support for any business: the reactive approach and the proactive approach.

Some might argue that a reactive approach has its benefits. Common wisdom says that “if it ain’t broke, don’t fix it!” If your business is tight on cash, you may be seeking ways to cut expenses – and in general, you don’t see the point in paying for something you might not need.

With a reactive approach to IT support, when something goes wrong you try to get in touch with a technician to come and check your systems, then wait for them to resolve the issue.

The problem with this working model is that it can lead to significant downtime. The technician will first need to analyze the problem before they can get to work on it. If updates or replacement hardware are necessary, business operations could be disrupted even further until the upload or order is completed.

Reactive IT support staff often don’t have the right tools in place to keep tabs on the end user’s experience, instead relying on issues being reported as they crop up.

According to a recent study by Forrester Research, 35% of the time IT support first learns about issues when end users contact the service desk and open a ticket. This is because their support is reactive rather than proactive.

In order for your business to be able to foresee the challenges that may lie ahead, you need to take a more proactive approach to your IT needs. Proactive IT support allows you to better manage your IT budget, secure your data, and avoid some of the major technology risks that your business faces today. 

Through continuous monitoring and real-time analytics, proactive IT support provides excellent insight into your IT infrastructure and endpoints from the end user’s perspective. Potential problems are spotted early and resolved before they can jeopardize your business.

Businesses that opt to outsource their IT needs to a managed services provider (MSP) can expect to save time, money, and stress in the long run. MSPs continuously monitor a company’s infrastructure in search of would-be problems and work to remedy those issues before a major catastrophe occurs.

What Is Reactive IT Support?

Let’s dive into this one a little bit deeper.

Reactive IT support involves taking measures to correct problems only when they materialize. It’s often referred to as the “break-fix” model. Under this model, when something goes wrong the business contacts IT support – whether it’s an in-house team or an external company – and makes arrangements to have the problem repaired as quickly as possible. The business is then forced to wait for the IT team to address and resolve the issue, all too often resulting in a great deal of downtime.

The cost of a provider agreement for reactive IT support tends to be lower than a fully managed plan, primarily because this support is implemented on an as-needed basis. If your business already employs in-house staff to provide general IT maintenance, partnering with a reactive support team gives your company access to highly skilled, reliable resources at a budget-friendly price tag. 

Having a variable service agreement means you’ll only be billed for the time that’s spent fixing problems, and this can be a very attractive option for companies with limited financial resources. But there’s a catch.

The time that elapses between detecting a problem and getting it resolved can be hours or days, depending on the specific situation. In that time, significant damage could be done to your system. Since a typical IT project often surpasses its original budget by 45%, fixing an existing problem can be both cumbersome and costly for your business.

What Is Proactive IT Support?

Now, for the good news!

With proactive IT support, you can stay ahead of your technology problems. You don’t have to worry about losing productivity, damaging your company’s reputation, or tanking employee morale. Plus, it’s much more budget-friendly in the long run!

Proactive support is all about prevention – mending potential problems before they can snowball into much more severe issues. By proactively managing your IT support needs, you can empower your business to do more with its technology. You’ll get more out of your existing systems, establish new solutions in a strategic fashion, and develop long-term plans for business growth.

Key components of proactive IT support involve automating certain processes and monitoring technology assets to further streamline operations and make analyzing and identifying issues in advance considerably easier.